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Johnny 7 oma5/12/2023 The Johnny Seven gun was manufactured in four countries, and in order of rarity for collectors purposes, they were Australia, the United Kingdom, Canada (in a dual-language box) and the American version.ĭeluxe Reading produced many memorable toys including the Johnny Lightning cars (similar to Mattel's Hot Wheels), the Crime-Buster Gun (similar to the O.M.A, only geared towards kids play-acting cops and robbers), the Operation X-500 Space Base and others. The "Johnny Seven" box came in two variations, one a standard box showing a boy looking through the sights of the gun, and the second (Rare now for collectors) showed a "Battlefield" scenario behind the mounted gun with a see-through plastic lid. By creating large, colorful boxes, space could be used to market to the children that always accompanied parents while food shopping, an unusual marketing "trick" that worked well for Deluxe Reading and later copycat toy companies, such as Remco. Deluxe Reading used the Topper Toys brand to add a modern flair to their new product lines.ĭeluxe Reading was famous for creating huge package playsets that could be seen by children when viewing the top, unusable shelf in grocery store chains. Additional toy accessories were marketed under the "Johnny Seven" banner including a helmet and walkie-talkies. To replace lost components, Topper also marketed an additional spare ammunition pack that comprised a complete set of four grenade/missiles and twelve bullets. The cap firing pistol could be removed from the gun. Pull the lever back towards the stock, press the release button and you get a "rat-a-tat" machine gun noise. The bullets are fed into the chamber by a spring-loaded bolt, one at a time. Twelve white bullets are fired from a fixed magazine on the rifle. The firing button is on the left side of the rifle. The two large green shells were fired from the front of the rifle directly above the Rifle barrel. The firing button is placed underneath the launcher.Īrmor piercing shell / Anti bunker missile The red "Armour Piercing" missile is fired from a launcher located on the right of the body of the gun. The launcher extends upwards, and the spring-loaded grenade is launched by depressing a button on the side of the rifle. The toy when fully assembled was over three feet long and weighed about four pounds.Ī grenade launcher is located on top of the main body, above the pistol grip. The stock could be removed to shorten the weapon while in the "Tommy Gun" mode. Johnny Seven also featured a bipod that provided stability for the various rockets and grenade. The Grenade Launcher was on top of the gun. Three different "rockets" (The green Armour Piercing shell, Anti Bunker and the red Anti Tank fired via spring action on the main barrel. The "Rifle" function shot twelve white bullets one at a time via a bolt action spring mechanism through the silver barrel. The toy has become a collector's item.Īll of the firing mechanisms are attached to the main rifle assembly - the pistol inserts from the bottom to provide the rifle grip (the pistol also holds caps for authentic firing sounds). It has a unique number of features, including seven different actions (thus the "Seven" in the name). was the best selling boys' toy of 1964 and was marketed heavily on children's television. (One Man Army) is a multi-function toy weapon produced by Deluxe Reading under their Topper Toys toyline, and released in 1964. “We have been here for so long, and I think people still enjoy going out and having a nice prime rib any night of the week.Johnny Seven O.M.A. “People come in and they just say ‘I am glad you are here’,” said Jack Kawa, who is 80 years old and has worked at the family business since he was a kid. To the right is the dark bar, where guests saddle up – literally sitting on saddle barstools – to sip boozy Old Fashioneds and Manhattans while staring at Husker and cowboy memorabilia covering the walls. ![]() To the left is the massive dining room, still crowded on weekends with silver-haired men in sportcoats and ladies in their best blouses being served by reliable staff, many who have worked here for decades. ![]() The scent of seared steak wafts out the heavy, faux-bronze doors as they swing outward, and diners walk into a glowing, ruby-hued time capsule of Nebraska food history. It’s 7:30 pm on a wintry Friday night and the parking lot outside of Johnny’s Cafe, a South Omaha landmark, is jammed.
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